After Deepika Padukone rapper Raftaar invests in FrontRow
The non-academic skill development platform that was founded by serial entrepreneurs Mikhil Raj, Shubhadit Sharma, and Ishaan Preet Singh in 2020 intends to utilise the fresh investment towards the diversification of courses and community offerings, expansion into Tier 2 and Tier 3 cities, promotion of burgeoning talent and implementation of global alliances. Currently based in Mumbai and Bengaluru, the organisation which employs a 25-member team aims to branch out to different locations within India and overseas by 2022.FrontRow has assumed the distinct reputation of becoming a forerunner within the non-academic segment within a short span of time. The platform follows a subscription-based model and currently offers courses priced INR 1,000/- upwards for lifetime access. Each course is broken into 20-25 lessons odd sections and the platform has forged creative alliances with Neha Kakkar DIVINE Suresh Raina Amit Trivedi, Biswa Kalyan Rath Yuzvendra Chahal, Bhuvneshwar Kumar Raju Srivastava Sunburn MortaL and 8bit Thug in the past. The bespoke masterclasses are crafted with a vision to assist students to hone their passion and aptitude under the expert guidance and mentorship from industry pioneers from the field of music comedy and cricket.Reflecting on the development Mikhil Raj Co Founder FrontRow says We are excited to join hands with Raftaar on the mission of democratising access to learning with partnerships with some of the industry's finest peers and experts at an affordable price from the comfort of your home. Last year was exciting for us as we launched more than 10 courses with more than 500 000 users on our platform. We aim to grow by 500% in the coming few quarters with an additional 10 more courses. Commenting further Raftaar state I am very excited to be joining forces with the stellar crew at FrontRow and see how I can add value in fostering the culture of non-academic education across India. In my teenage years I was always motivated by the creative arts and felt like a misfit in the conventional educational set-up. I have always believed there is more to life than traditional degrees and textbook knowledge and skill development deserves its’ spotlight now, more than ever. Whilst interacting with young minds during my tours in different cities, I realised that rural India has alternate passions, most of which it cannot pursue. The students would come up to me and talk about their acting, singing, and filmmaking dreams.Adding on Ankit Khanna Founder AK Projekts elaborates We are extremely bullish on the opportunity presented in the celebrity-driven vocational training platform segment in India. We believe there is huge merit and scope in this business that allows a wide section of people to have access to leaders from their respective fields and to learn from them directly.
