How PVR has mapped out its reopening from COVID 19 protocols to incentivising vaccinations
In a statement PVR said that its cinemas will resume operations from 30 July in states and union territories that have allowed theatres to reopen.As the country witnesses a steady decline in the number of COVID-19 cases states like Madhya Pradesh Rajasthan Punjab Haryana Gujarat Andhra Pradesh and Telangana have permitted the resumption of operations in cinema halls.To encourage and thank people who got vaccinated during the nationwide vaccination drive PVR has introduced a JAB Offer for the customers.As part of the scheme one vaccinated guest can get another ticket free on select content as well as one F&B Combo free with the purchase of another in the first week of reopening.To encourage and thank people who got vaccinated during the nationwide vaccination drive PVR has introduced a JAB Offer for the customers.As part of the scheme one vaccinated guest can get another ticket free on select content as well as one F&B Combo free with the purchase of another in the first week of reopening.The multiplex chain said it will continue to follow the standard operating procedures SOPs mandated by the Ministry of Information & Broadcasting as part of normal safety and hygiene standards.We are excited to re open and the slate for this year looks promising. The strategy is to showcase maximum content across screens to meet the pent-up demand. So with big-ticket Bollywood and Regional films awaiting announcement by producers and internationally released Hollywood content as cinemas open up post the second wave we expect the movie going habits to return among patrons he said in a statement.In addition to vaccinated staff PVR will continue to maintain stringent hygiene protocols social distancing and food safety measures, along with minimal human contact across all touchpoints.Chequered seating with only 50 percent occupancy as per state government protocols social distancing marked queuing The company has also motivated its staff to come forward and vaccinate themselves and their dependents by reimbursing the cost of vaccination following the national vaccination drive to ensure they are 100 per cent vaccinated before cinemas reopen.The company had posted a net loss of Rs 225.73 crore in the April June quarter a year ago said PVR in a BSE filing.
